SEO Sales on the move

Categories: Oracast News

We wanted to welcome Chad to our team who will be helping out with sales in and around the Calgary area. Chad comes to us with some great experience and is keen to jump in and learn a few new things while helping Oracast grow. Don’t be surprised if you get an email or call from Chad. If you would like to speak with him about a custom website or Search Engine Optimization package, please send him an email at

Why coding standards are important

Categories: Web Design

A perfect axiom of coding standards is summed up by “don’t judge a book by its cover.” Sure the website may look great on the outside to the average visitor, but under the hood can tell a very different story. The underlying code, when following “best practice” coding standards, is quite easy to work with especially when a customer would like to expand the features of their website. Unfortunately, in our experience, many web designers don’t follow any coding standards and it is a nightmare to maintain, which ends up costing the customer more time and money.

As a business owner or manager who is looking for a website, make sure to ask the company if they follow any specific coding standards such as W3C. Making sure that your website follows best practice coding standards will help make your website more accessible to many different web browsers and devices, but more importantly, it will help insure that your future maintenance costs are minimal. In addition, if you ever fire your existing web provider and hire someone new to take over, the new company has to understand and work with the code, so if it’s terrible code it will take them longer to update your site and cost you more money, however, if your website is written with coding standards that are easy to read and understand, the new company will be off to the races in no time.

Here at Oracast we employ best practice coding standards to ensure that your website will look great and function properly in all major web browsers, and help minimize your maintenance cost by providing quicker and easier maintenance implementations. Don’t hesitate to contact us for a free consultation.

Defining Your Web Strategy

Have you actually thought about incorporating your website with your marketing strategies? If you have then you are one of the few business owners that actually does. Most companies realize that they need a website, but even today, a large majority of business owners don’t really understand the true power of the web, and very few have a solid web strategy defined for their company.

Your web strategy must blend with your overall business strategy, and it must define how your business is going to leverage the Internet to improve your bottom line. This could be a web application that performs a specific business function, like a document repository or a centralized customer database, or simply an informational website that you use to market your business to the world. The key to defining your web strategy is to look at each of your business processes and examine how web technology will be used to service your customers and business. Ask yourself these questions before talking to your web company:

  • Who are my ONLINE competitors?
  • What do they do well online, and what are they missing that I can capitalize on?
  • Who is my target market?
  • What is my message to my customers?
  • How can I leverage my offline marketing efforts to drive traffic to my website?
  • Do I need traffic from Search Engines?

A website should compliment your business sales and marketing efforts, improve efficiency and effectiveness of business processes, provide customer support, and much more. It all starts with defining your web strategy and working with a web company that will help you through the process.

Put Santa Out of Business Sale!

Categories: Oracast News

It’s that time of year again, and to kick off the Christmas celebrations we are providing 20% off all website updates, website re-designs, and even 20% off of new websites! That’s right, 20% off throughout the month of December. Start the holiday season off right with these great deals!

+ 20% off of New Websites
+ 20% off of Website Re-designs
+ 20% off of Website Updates

Is the information on your website out of date? Have you been thinking about re-designing your existing website? Or are you in the market for a new website? Now is the time to contact us and take advantage of this fantastic sale. It’s only available throughout the month of December so don’t miss out on these great deals!

Seasons Greetings!

The Oracast Team