Information Architecture (IA)

What is information architecture (IA)? As per Wikipedia, it’s “the art and science of organizing and labeling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”.

IA is an important part of website development. It will impact the user experience, the conversion rates and search engine optimization. Understanding keywords and how people search for information online will help when organizing website content. The goal is to create a website people will want to revisit.

User Experience (UX)

UX is how a person feels when visiting a site. How easy the site is to use, the value the site offers visitors, visual appeal and interactive elements all play a role. Search engines take user-friendliness into consideration when ranking a website.

Website Development Phases

The first phase of website development is the planning phase. During this stage we collaborate in gathering information about your ideal clients, create SMART goals, develop a marketing strategy and establish calls to action. This information will be the foundation upon which we build the website.

It’s important we have a clear understanding of who your user’s are and what needs they have when visiting your website so we can meet their needs and develop a great user experience for them.

Once this information is gathered we create the website structure. This may include the keywords, sitemap, and a wireframe which is a simplified sketch of the website navigation and layout. All the content and photos will also be collected in this phase so that it can be organized into the appropriate spaces.

The next phase of the website development is the design phase. The designs are submitted for review to our team and the clients, and all necessary changes and updates are made.

Once the designs are approved the programming phase is complete, more testing and reviews are conducted to ensure each element of the site is working to plan and that it meets the goals and objectives set out in the planning phase. End users are kept top of mind through-out each phase of development to ensure an amazing user experience for all.