Defining Your Web Strategy

Have you actually thought about incorporating your website with your marketing strategies? If you have then you are one of the few business owners that actually does. Most companies realize that they need a website, but even today, a large majority of business owners don’t really understand the true power of the web, and very few have a solid web strategy defined for their company.

Your web strategy must blend with your overall business strategy, and it must define how your business is going to leverage the Internet to improve your bottom line. This could be a web application that performs a specific business function, like a document repository or a centralized customer database, or simply an informational website that you use to market your business to the world. The key to defining your web strategy is to look at each of your business processes and examine how web technology will be used to service your customers and business. Ask yourself these questions before talking to your web company:

  • Who are my ONLINE competitors?
  • What do they do well online, and what are they missing that I can capitalize on?
  • Who is my target market?
  • What is my message to my customers?
  • How can I leverage my offline marketing efforts to drive traffic to my website?
  • Do I need traffic from Search Engines?

A website should compliment your business sales and marketing efforts, improve efficiency and effectiveness of business processes, provide customer support, and much more. It all starts with defining your web strategy and working with a web company that will help you through the process.