A comprehensive mobile strategy is paramount for client retention and business growth in 2017. Most people now carry around internet access right in their pockets! People are increasingly using those devices to do anything they would have done on a desktop and much more. In fact, adults who own a smart phone, keep it within arms reach 90% of the time.
By designing a great mobile app, you can stay on the touch screen of those mobile devices at all times too. The engagement levels of mobile apps is huge, and so is the potential for companies to grow their fan base, and brand loyalty.
Let’s take a look at a few ways you can achieve this:
Build around existing hardware:
There are many existing functionalities built into most smart phones which you could integrate into your app. Make your app usable and helpful. Consumers want something that can save time, quickly find information or something they’ve lost, save money, or entertain them when they are bored or waiting in line.
Nick Watt suggests a good app “plays to the strengths of mobile”. In his eyes, this consists of five things: Communications, Spontaneous, Geo-sensitive, Short periods of use and Focused activity.
For example, you could build an app that utilizes the flash light on your mobile, use the magnetic north and GPS features, use the phone to help find pipes behind walls and metal studs, and implement the real time / stop watch features. Yes, it’s possible for the smart phone to do all of that!
Reward Customer Loyalty
Customer loyalty apps can really set your company apart, and help you go the extra mile with customer retention and satisfaction.
The Starbucks app is a great example of a successful customer loyalty app. The dashboard is customized, offering a more personalized experience. Users can also scan to pay, while collecting reward points. There is a gift section in the app that allows users to send gift cards and coupons to friends. Happy customers can spread the word using their mobile app – this is a win-win situation for all!
Interesting Apps to Help You Brainstorm
Cycling: My husband rides his bike to work, so one of his favorite apps is MAPMYRIDE. This app allows you to plan, track, analyze and share your ride with other cyclists. It’s a great motivator to ride harder and share your times and routes with others.
Voice Translator: There are voice translation apps that allow you to speak into your phone and immediately translate your phrase into any language you choose. This could be helpful on vacation when you need to ask for directions or order a meal and hit a language barrier.
Conversation Starter: There are conversation starter apps that give you clever ideas on how to start a conversation. You can choose stranger, friend, lover or acquaintance and then choose the type of conversation you’d like to have.
Plant and Flower: One app I think would be nifty is the Name That Flower app. With this app, you take a photo of a flower that you do not know the name of, and it will match it with a flower in the database. It then will provide you with the name, origin and edibility of that plant. Just keep your phone charged when you’re out in the wilderness and wondering if a certain plant is edible! Speaking of which, there is a battery optimizer app that will help you do just that!
Battery Optimizer: The battery optimizer app will help you keep your battery working longer by letting you know which program on your smart phone is draining the most battery, and giving recommendations on how to make the battery last longer.
The list of interesting apps with millions of users goes on. With so many apps already on the market it may feel overwhelming to come up with a great app for your customers. Just like having a great website, the investment into an app that solves even a small problem for clients can be worth the effort. The engagement level of apps is huge, and when companies tap into this to build their brand, the payback is worth it.
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