Oracast has helped us overcome communication challenges within our organization by developing a web-based training application that ensures the right people are trained at the right time.
Search engines like Google, Yahoo, Live Search, and many others have evolved into complex systems that change monthly. Understanding these search engines and how they work is a time consuming process and one that must change as they do. Contrary to what many people will tell you, there is no perfect solution and no guaranteed results. Oracast works with client's budgets to deliver an SEO strategy that works within their budget and provides long term results. Learn more about our SEO and SEM services below.
Definition: The process of marketing a website on search engines, including search engine optimization, submitting your site to the search engines and directories for organic listings, pay per inclusion, pay per click, banner ads or any other marketing programs offered by search engines.
The search engine marketing process is the much broader definition of marketing your website online. SEO is a process that optimizes your website for better organic search results, however, the combination of other methods, such as link building, can further improve your organic search results and deliver traffic through other web sources.
Definition: The use of various techniques to improve a website's organic search ranking in search engines and thus attract more visitors.
SEO means to get your site ranked higher using various optimization techniques. Organic means that you have not paid for a sponsored (Pay Per Click) ranking, but instead search engines have spidered your website and found that its content and many other components warrant its organic search ranking. Our Search Engine Optimization services make it possible for you to cost-effectively compete for traffic against large local and national competition in your industry.
Pay Per Click (PPC) ads are exactly what they sound like. You pay each time someone clicks your ad. Organic search results take time, and is more desirable, but Pay Per Click is an effective way to immediately generate traffic to your website. This type of campaign is perfect for seasonal advertising or when you are bringing a new product to market. Pay Per Click can be used with any budget, big or small, and can generate immediate traffic to your website.