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A Landing page is a powerful tool that, when used correctly, can help measure the effectiveness your organizationís online and offline marketing campaigns. By itself, a landing page is a well-branded web page that displays targeted information about a specific product, service, or any other special offering your organization may be promoting. When combined with the ability to capture visitor information, we can turn that information into valuable data analytics that will help measure the effectiveness of your marketing campaign.
Have you ever sent out a marketing newsletter and wondered what the ROI is? Sure you can measure the results by how many people purchased something, but do you know how many people were actually interested but stopped short of purchasing? This additional information will help you and your organization make better business decisions in the future, and help fine-tune future marketing campaigns by better understanding your target market.
For example, your organization is looking to market a new product to your existing customers, and you are going to provide awareness in a well-worded newsletter to all of your customers via email. In that email you provide a brief description of what the product is and how it can help them or their customers. Also in the email you have a text link that says: ďTo learn more about this great new product click here!Ē that will navigate all interested customers to a landing page on your website, which will provide them with more information about the product. Not only that, but the landing page also provides them with the ability to purchase the product or request more information about the product by supplying their contact information. The best part is that once your customer hits the landing page, we can track what they do and eventually measure the effectiveness of your newsletter campaign.
Can you see the value? If you sent out 100 newsletters, and letís say 70 people visited the landing page and 30 people actually purchased the product, itís easy to determine the effectiveness from a ROI standpoint. Whatís even better is that we know 70% of people wanted to learn more, and with any luck some of those customers left their contact information, which will allow your sales team to follow up and possibly convert those leads to sales.
This example shows the process on how landing pages work:
Landing Pages work well with, but not limited to, the folliwing marketing campaigns:
Offline: Newsletters, Flyers, Newspaper Ads, TV, Radio
Online: Newsletters, Mass Emailers, Pay Per Click, SEO
To learn more about landing pages and how Oracast can help maximize your marketing campaign efforts, please donít hesitate to contact us.