SEO stands for Search Engine Optimization. To understand why your website needs some level of SEO, one has to realize that the majority of web traffic is driven by commercial search engines like Google. The question you have to ask your self is: Do I want potential customers to find my website on search engines? In most cases the answer is yes.
If your website cannot be found by search engines, potential customers won’t be able to find you, and you will end up missing out on the incredible opportunities available to you through search engines. So where to begin? Much like building a house, it takes careful planning and a strong foundation. The same holds true for web design and search engine optimization. The foundation in this case: keywords.
Researching the right keywords for your website is critical to the success of your online strategy. Through best practice optimization techniques, searchers will be able to find your website when they enter the keywords that your website is optimized for; ideally on the first page but that depends on the competitiveness of your industry (among other things). On the flip side, if your website does not employ any SEO, the searchers will find your competitors.
