Valentines Day is less than one month away. Traditional Valentines day gifts are cards, flowers, jewelry and chocolates, however even if your business doesn’t fit into that category, many industries are finding Valentines Day an important opportunity to capture the heart of their clients. Here are a few simple marketing strategies for 2016.
Know Your Audience
According to Forbes.com, men spend twice as much as women on Valentines Day, and many of those men are branching out into online shopping, travel, electronics and other less traditional gifts to surprise their sweet hearts, treat themselves, or even their pets.
You may already have a great idea of who your target audience is. Now is a good time to review your customer profiles. Know what marital status, gender, age group, location, preferences and wealth status your customers fall into and tailor your visuals, messaging and offers for the appropriate group. You can create detailed profiles for several customer types using facebook: https://moz.com/blog/facebook-insights-create-audience-personas-budget?platform=hootsuite
Whether your messaging is sweet or spicy, make sure it will jive with your target audience. Romance doesn’t work so well if all your customers are single. Knowing your target audience will score you more brownie points with your buyers.
Social Media Campaigns
Optimize all of your social media platforms with themed visuals for Valentines Day. Have strong calls to action and create content your specific audience will enjoy so that you can increase the number of shares. Humor or statistics are a great way to engage your audience. Ikea, Gap and Heineken have all dished out humorous advertising leading up to Valentines and can be a source of inspiration. A heartfelt message that connects clients to your business can be touching and memorable. It can also be an awareness month for charity.
Create a Valentines Day email with a personalized greeting (adding the first name of your customer to the email is effective and can be easily done with a short code).
Include visuals and an interactive element to spark interest. Consider adding a bold call to action button in your email to drive traffic to a specific landing page, or to your special Valentines Day discount. Don’t make readers scroll to the bottom of the email for the call to action, as 80 -90% of readers don’t scroll down. Short and sweet is usually best. For Valentines Day, sending out your email marketing campaign just a few days in advance and leading up to the day is usually the most effective. Unlike Christmas, most businesses don’t gain a lot from sending out emails for this holiday months in advance.
A Unique Landing Page
Set-up a specific landing page devoted to your Valentines Day offer. This is where your social media campaign and emails will drive traffic. This page will be consistent in messaging and imagery as your social media and emails. It’s very import the sales funnel is seamless from one platform to another and the action step you would like your visitors to take is crystal clear and offers real value.
Creating a unique holiday page can be great value for your overall SEO (search engine optimization) as well. As you continue to promote holiday offers every year, customers will come to expect and look forward to your discounts and your landing page will continue to rank well year after year. Just keep it fresh.
It’s About Love!
Most importantly, offer your clients excellent customer service and make them feel special! This is a great time to turn a one-time buyer into a lifer. Reward top clients and send thank-you cards. Share the story of your business and create a connection point. Ensure the shopping experience is a great one from start to finish.