News feeds are buzzing with the latest Google update slotted to take effect April 21st. With mobile searches tipping the scales, exceeding desktop searches, the new update will affect websites that do not meet mobile-friendly guidelines. To provide a better mobile experience Google will be “expanding [its] use of mobile-friendliness as a ranking signal.”
Google makes several hundred minor changes every year to the criteria on which websites are ranked. Major updates, like the one soon to take place however, is big news as search engine optimization methods must change to meet new guidelines, something that hasn’t happened on this scale in years. If your website isn’t prepared your search engine ranking on mobile devices may take a dive. Desktop rankings will not be immediately affected, though webmasters predict further changes in the near future may impact all searches.
With this latest algorithm update, Google has also made it clear that there will be no middle ground in terms of website mobile friendliness – your site is either friendly or it’s not. Responsive websites also help to future-proof your site against ever changing browsers and devices.
If you’ve clung to the same retro website for decades, Google will continue to create compelling reasons to move on. It is time. Google has officially given webmasters a reason to provide a better online experience for the large percentage of mobile search traffic. So, what should you do?
Here are a few practical steps:
- Check your website on Google’s Mobile Friendly Test Here. It only takes a second.
- See the Mobile usability report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page.
- For more information on the update, check out Google’s blog post.
If the results of your Mobile-Friendly Test was positive, awesome! You’re set. If it came out negative, don’t panic. Our team at Oracast has years of experience building responsive mobile-friendly websites and we’d love to hear from you. We’re here to keep your organization competitive on all fronts. If you have any questions give us a call at 888.210.9805 or email firstname.lastname@example.org.