From Black Friday to Christmas Eve and into the New Year, spending ramps up, which is why it’s important to get in front of your customers and map out your marketing plans to tap into that holiday buzz.
Here’s your quick guide to creating your own successful holiday marketing campaign:
1. Establish Your Goals
First, decide on the time frame your campaign will run. Some businesses start early and others continue into the New Year depending on your goals and target audience.
Now is a great time to fill in your SMART Goals worksheet to help you define what you want to accomplish and how you will achieve that in a measurable manner. SMART stands for Specific, Measurable, Actionable, Relevant and Time-based.
2. Create Your Message
What offer would you like to put in front of your target audience? Your message should be consistent and focused. Your offer can take many forms and needs to fit the best with your specific business and audience. Keep in mind making your customers feel special. Your offer may be an exclusive discount, a bonus present, gift cards a special event or even a free download or ebook.
3. Landing Page
You will want to drive traffic to a special landing page designed around your message and offer. This page will have the benefits of your offer, a captivating image, an interesting headline and a clear call to action. The call to action could be anything from “View Today’s Offer”, to “Buy Now” or even an email submit form. Your online marketing efforts and emails will drive traffic back to this page.
Write about your offer and post it to your blog. Keep it personable and think about your target audience as you write. The blog could include a call to action and link to your new landing page.
5. Social Media
Start promoting your offer on your social media platforms. Hootsuite is a great website to use to plan and distribute your posts from one simple spot. You can add a Christmas flair to your social media branding to increase awareness of your promotion. Include links to your blog post and landing page in a few of your posts, but switch it up to keep things interesting and don’t repost the exact same thing too many times. Don’t have a social media plan already in place? Check out our Social Media Marketing services which will help your business build authority and better online visibility.
Using the main message and offer you’ve created, build an email based on who your recipients are. It’s best to keep emails short and sweet, and to include interesting visuals or captivating headlines. Add a compelling subject line and share buttons to your email so recipients can pass the message on. Keep the visuals and main message of your holiday campaign congruent so visitors to your website, social media pages and blog recognize the offer and don’t feel confused. It’s best to be consistent.
7. Pay Per Click Advertising
You may want to look into paid advertising to boost your campaign on search engines or on Facebook to drive more traffic to your offer. Put a budget in place and run a few numbers to see if it would be a profitable move for your holiday campaign. Need a hand getting this set-up? Oracast can help. Check out our PPC advertising services to generate holiday leads quickly.
8. Track the Results
Now that everything is in place, track the results! Use Google Analytics and your email marketing software to view hits to your landing page and track your sales. Review social media interaction and hits to your blog. Make notes of your results and file them away to revisit next year as you plan your next holiday campaign.