Here are 5 rules for website usability:
5 Second Rule
When a fresh new design is created for our clients, we step back and take note of what stands out first on the page. Where does your eye land first? Where does your eye go next? Is it conveying the message our client would like to communicate? Does the page flow, is it clear, and does it lead to the desired call to action? There is some debate on exactly how much time you have to capture your website visitors, but the initial impression is made within seconds.
Easy Navigation – 3 Click Rule
We clearly define our clients objectives from the get-go. We then ensure that the website is easy to navigate by applying the 3 click rule. This rule says that visitors can find what they are looking for in 3 clicks from any page of the site. Easy navigation is extremely important as website visitors are usually in a hurry and click onto another site within seconds if they do not see what they are looking for.
We encourage our clients to keep content bite sized. Use bullet points and images wherever possible to keep interest levels up. Avoid long paragraphs, especially on the homepage. Need we say more?
Font Size / Spacing
While there are differing opinions on the ideal font size, we like to lean towards too big rather than too small. It’s important that all text is easy to read, with proper spacing and continuity of fonts and sizes.
Critical Content is Above the Fold
The “fold” is the imaginary line where the bottom of your screen would cut off without scrolling down. 80-90% of website visitors don’t scroll down so it’s important to have your most critical content “above the fold”. This should include your “call to action” and contact info.
While this list is not complete, these rules are a good start on which to critic the usability of a website. Need help with your website? Contact us today!