There are many channels to take when marketing a business online. Implementing several marketing tactics that all work together produce the best results for attracting new clients. This includes search engine optimization, content marketing, social media, blogging, pay-per-click advertising, and email marketing. Building a client list (or prospective client list) by capturing email addresses remains a top priority for marketers. This should be considered as you build your website and create your overall business marketing strategy.
Privy.com has published their findings from over 20,000 marketers around the world, giving insight on the most effective email capture strategies. Let’s take a look at some of the email capture trends of today.
- Enter to win campaigns. Humans love winning! “Enter to win” sign-up forms and contests generally have the highest conversion rates. These campaigns can be run through your website, PPC campaign, social media pages and pop-up forms.
- Sign-up- Campaigns: These are simple “join our email list” sign-up forms encouraging visitors to subscribe.
- Offer Campaigns: These sign-up forms offer an incentive such as a free ebook download, free content, a promo code or coupon. Offering your best content in exchange for an email address usually works very well in converting new clients.
Email marketing lists can degrade by approximately 22.5% every year. Certain numbers of sign-ups will eventually unsubscribe or change email addresses. This means keeping your list on an upwards growing trend as a marketer. Don’t forget to always ask permission before adding new addresses to your list. Getting opt-ins is the law of the land and you don’t want to be black listed.
To slow your unsubscriber rates and encourage new sign-ups, content is key. Outstanding content will encourage your followers to forward your emails to friends, post links on social media and stay connected to your business. Include social media share buttons and “forward to a friend” links in your emails.
Always try to learn as much as possible about your audience and cater your emails to their needs and interests. Track which emails have the highest open rates and which links and articles your readers are showing the most interest in.
For a list of the top email marketing programs on the marketing today, click here.