Maybe recently you received an email from Google Webmaster Tools that goes something like this:
Fix mobile usability issues found on [example.com]
Google systems have tested 100 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 100 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.
Over the last month, Google has been sending out emails like this to warn webmasters about the upcoming change in how Google ranks websites. On April 21, 2015, Google will use this “Mobile Friendly” factor when users search from mobile devices, and if you’re not ready, your site could get dropped out of the search results.
The problems that your website might have might seem pretty technical, with the most common being “Viewport not configured”. This means that your site doesn’t have the header telling it to change the display of the site according to the size of the display. At the very least your page headers should have this line:
<meta name="viewport" content="width=device-width, initial-scale=1">
For most websites, this means you need to change your current website or template to a Responsive web design. If you are a using a CMS like WordPress, this is intended to be a simple process. If you want to get into the technical details, you can learn more at Google’s Responsive Web Design Basics.
If you want to test if your site is Mobile Friendly, you can use Google’s Mobile Friendly Tool
Of course if you need help making your website mobile friendly, or just don’t have the time to get it done before April 21, contact us here, and we will be glad to help!