Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1′s are public and they’re tied to Google Profiles. The goal is to use this data to personalize search results and ads by recommending sites +1′d by your friends. Google Social Search already does this, but there’s no support for Facebook likes, so Google had to come up with a substitute. Truth is consumers trust each-other and the masses on social medial networks.

So whether this succeeds with flying colors or fails to catch on, business can’t risk not adding this application to their site. There is rumblings when adding this new feature it will help your overall page rank.  This Video a minute in length gives Google’s explanation of the features & benefits of Google +1. If you are feeling up to the task of adding the tags to your own site here are the instructions. If you need us at Oracast to assist, give us a call or email and we would be happy to help!

As a business owner or manager who is looking for a website, make sure to ask the company if they follow any specific coding standards such as W3C. Making sure that your website follows best practice coding standards will help make your website more accessible to many different web browsers and devices, but more importantly, it will help insure that your future maintenance costs are minimal. In addition, if you ever fire your existing web provider and hire someone new to take over, the new company has to understand and work with the code, so if it’s terrible code it will take them longer to update your site and cost you more money, however, if your website is written with coding standards that are easy to read and understand, the new company will be off to the races in no time.

Here at Oracast we employ best practice coding standards to ensure that your website will look great and function properly in all major web browsers, and help minimize your maintenance cost by providing quicker and easier maintenance implementations. Don’t hesitate to contact us for a free consultation.

This obviously causes some problems, but have no fear, the solution is quite simple. The multiple quotes issue is caused by magic_quotes, and can be found in the php.ini file, or if you are in a shared environment, the .htaccess file. These variables need to be turned off.

php.ini settings should look like:

—
; Magic quotes for incoming GET/POST/Cookie data.
magic_quotes_gpc = Off

; Magic quotes for runtime-generated data, e.g. data from SQL, from exec(), etc.
magic_quotes_runtime = Off

; Use Sybase-style magic quotes (escape ‘ with ” instead of \’).
magic_quotes_sybase = Off
—

Or if you are using an .htaccess file, your settings should look something like this:

—
# BEGIN WordPress

RewriteEngine On
php_value magic_quotes_gpc 0
php_flag magic_quotes_runtime 0

# END WordPress
—

That is it! The problem isn’t a bug in WordPress but rather a result of having magic_quotes turned on.