Monthly Archives: November 2011

Why does my website need SEO?

SEO stands for Search Engine Optimization. To understand why your website needs some level of SEO, one has to realize that the majority of web traffic is driven by commercial search engines like Google. The question you have to ask your self is: Do I want potential customers to find my website on search engines? In most cases the answer is yes.

If your website cannot be found by search engines, potential customers won’t be able to find you, and you will end up missing out on the incredible opportunities available to you through search engines. So where to begin? Much like building a house, it takes careful planning and a strong foundation. The same holds true for web design and search engine optimization. The foundation in this case: keywords.

Researching the right keywords for your website is critical to the success of your online strategy. Through best practice optimization techniques, searchers will be able to find your website when they enter the keywords that your website is optimized for; ideally on the first page but that depends on the competitiveness of your industry (among other things). On the flip side, if your website does not employ any SEO, the searchers will find your competitors.

 

Oilfield web apps

The Oil and Gas industry is rapidly changing to become safer and more productive through the use of technology. Web applications (web apps), in particular, have been gaining momentum in the O&G industry.

If you are an Oil & Gas service company that is looking for an alternative to spreadsheets or commercial software, we want to speak with you. Our custom-built web applications can help your business become more productive and efficient while saving money in the process. Furthermore, as your business changes, your web application can scale to those changes, and can provide a framework that can be accessed by advanced technologies such as a Blackberry or iPhone Apps that can be leveraged by employees/contractors in the field.

Here is a quick list of benefits that a custom web application can bring to your business:

  • Custom-built to suit your unique business processes and systems
  • Effectively manage any aspect of your business
  • Manage invoices and automatically submit to 3rd party solutions such as OpenInvoice
  • Accessible from anywhere with an internet connection
  • Secure
  • Scalable
  • Provide easy database backups
  • Instant reports without human error
  • Excel spreadsheet import
  • Export analytical reports in Excel or PDF format

 

Each web application is unique; your web app may have different features but it will be built to suit your unique processes. This flexibility is a clear advantage over spreadsheets and commercial software. Web applications are specifically built for your business.

Contact us today and let’s discuss how a custom web application will benefit your business, improve your operations, and save you money in the process.

Google Algorithm Change Promotes Freshness

Google recently announced that they have made further changes to their search algorithms to provide “fresher” results. In addition, they claim that this change will impact 35% of searches. What type of searches does it impact? Google says:

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
  • Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.