Oracast Blog

Archive for September, 2011

Welcome on-board Progressive Engineering!

Thursday, September 15th, 2011

We would like to welcome Progressive Engineering & Construction Inc. to our client list! While PEC is a start-up here in Alberta, we have worked with their executive team in the past and are excited to learn about the new venture. Oracast will be starting with some basic Pay Per Click Advertising while their new website is being built to attract a highly qualified technical team. The PPC campaign will allow PEC to attract visitors to a single landing page that would simply not rank well organically which is almost always an excellent option for start-ups and others to bridge the gap and attain qualified leads. Here is a short summary of PEC.

Progressive Engineering & Construction Inc. (PEC) is an Alberta based company.

Progressive Engineering & Construction Inc. is an independent contractor that specializes in high voltage electrical construction and maintenance. The executive team at PEC has more than 35 years experience and is dedicated to providing our clients with professional and cost effective solutions.  We offer a complete package of Project Management, Engineering Design, Field Construction and Maintenance Services.

We pride ourselves on consistently delivering quality service on time and on budget.  Our exceptional team allows us to retain an extensive and satisfied client base.

The professional staff at PEC offer all aspects of consulting, project management, design engineering, construction and maintenance of electrical power systems and utility facilities.

Progressive Engineering & Construction Inc. Services

  • Project Management
    • PEC offers experienced personnel who are competent in all segments of power systems operation, installation and maintenance.
  • Costing and Procurement
    • PEC offers purchasing, handling and storage of material
  • Design and Engineering
    • Our engineering staff are experienced in the specification, engineering, and construction of substation, transmission and distribution facilities.
  • Construction Control
    • Field supervision as well as on-site training of other Contractors can be provided.
  • Substation Maintenance
    • Our field personnel are comprised of Power System Electricians, Technologists, and Engineers who specialize in the High Voltage electrical industry.

“Safety is our number one priority we are committed to ensuring the health and safety of the environment, the public, its employees, its associates and all property by establishing and maintaining a safe and healthful work for our staff and clients”

How to launch a website redesign without hurting search rankings and traffic

Tuesday, September 6th, 2011

A lot of companies are choosing to redesign their website without understanding the impact it may have on their search engine visibility. We have seen companies implement a website redesign only to see their hard-earned search engine rank disappear. How would this scenario impact your business? To some it will result in a loss of traffic, but to others it could result in a loss of revenue. The good news is, with proper planning, you can avoid this scenario and position your redesign for success.

Besides the obvious website redesign objectives, such as a new look and feel, new features, etc, it is critical to ensure that your new website is ready for search engines in order to:

  • retain your current online visibility
  • set the stage for even better visibility in the future

 

When your company decides to undertake a website redesign, think of it as a huge opportunity to optimize the website for search engines. Many web design companies out there do not understand the SEO implications of a website redesign; therefore knowing the risks will save you a lot of post-launch headaches. Incorporating SEO into your redesign planning process is critical to achieving success.

The key message here is that if you are planning a website redesign, use it as an opportunity to optimize the new website for search engines, from the beginning! Make sure that the web design company you choose has a time-tested process and knows what they are doing.

If you are thinking about a website redesign and have questions or need help, please don’t hesitate to contact us.

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