Google recently announced on their blog that they have made a big change to their ranking algorithm. They are now reducing the rank of low-quality websites and increasing the rank of high-quality websites. Here is an excerpt from the the article:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We are happy to see this change as Google will now give more credibility to businesses that take their website seriously. In our next post we will talk about what constitutes a high-quality website.